Yahoo Sports reports: Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
sports | sports | Yahoo Sports | June 19, 2026 1:01 PM
Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
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This PeeDeeWire article is based on reporting from Yahoo Sports and links readers to the original source for full context.
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