How the World Cup sticker frenzy took over the world – and why one swap could end Panini

The humble Panini World Cup sticker album has once again captured the imagination of football fans across the world, proving its enduring appeal far beyond the pitch. Adam Martin, a collectibles shop owner, recently witnessed this phenomenon first-hand. Over five decades later, these collectible images of players and teams are a global sensation, with fans of all ages eagerly purchasing packs and swapping duplicates to complete their albums.