From a bedroom startup to a women’s soccer retailer named after a USWNT legend: This is Foudys

On Monday morning, legendary striker Sam Kerr’s return to Gotham FC became official. By the afternoon, fans could already order her new jersey, Gotham’s third kit inspired by the Statue of Liberty, with free name printing for 48 hours through Foudys, a new brick-and-mortar store dedicated exclusively to women’s soccer in Manchester, England. Just a few years ago, this kind of rapid merchandise rollout would have been almost unheard of in women’s soccer. Helen Hardy experienced that firsthand. As

By Jason Griffith for PeeDeeWire

Yahoo Sports reports: On Monday morning, legendary striker Sam Kerr’s return to Gotham FC became official. By the afternoon, fans could already order her new jersey, Gotham’s third kit inspired by the Statue of Liberty, with free name printing for 48 hours through Foudys, a new brick-and-mortar store dedicated exclusively to women’s soccer in Manchester, England. Just a few years ago, this kind of rapid merchandise rollout would have been almost unheard of in women’s soccer. Helen Hardy experienced that firsthand. As