Fox World Cup ratings receiving 25% boost from out-of-home viewing, per report

The 2026 FIFA World Cup is the first to be measured with Nielsen’s expanded out-of-home viewing sample, and it appears the change is providing a huge boon for the networks televising the event. Nielsen first began including its out-of-home viewing measurements into its top-line audience figures in 2020, but the company’s initial out-of-home sample covered…