NPR reports: Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.
national | soccer | NPR | June 5, 2026 9:00 AM
For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up
Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.
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