Chelsea get stark shirt sponsorship warning from South African firm as £60m deal in works

Chelsea’s continued lack of a front-of-shirt sponsor is one of the more baffling elements of BlueCo’s ownership of the club – and that’s a high bar. Since acquiring the club in 2022, the consortium – which is fronted by private equity house Clearlake Capital and billionaire Todd Boehly – have run Chelsea in a highly unconventional fashion.