Yahoo Sports reports: At a TIME100 Talk in Cannes, panelists reflected on how athletes are becoming entrepreneurs, storytellers, and cultural leaders—and what that means for the future of sports and society.
sports | sports | Yahoo Sports | June 22, 2026 8:46 PM
Athletes and Entrepreneurs Discuss Sports' Growing Influence on Business and Culture
At a TIME100 Talk in Cannes, panelists reflected on how athletes are becoming entrepreneurs, storytellers, and cultural leaders—and what that means for the future of sports and society.
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