As FIFA forces stadiums to change names, one embraces its bland new brand

As the top marketing and strategy officer for Lumen Technologies, Ryan Asdourian never tires of seeing his company’s name atop the Seattle Seahawks stadium, Lumen Field. How could he? The word LUMEN stretches in capital letters more than 300 feet across the stadium’s roof. At night, it glows across Elliott Bay like 100 lighthouses. The first thing many visitors see from their airplane windows is the giant LUMEN screaming up through the Seattle gloom.Subscribe to The Post Most newsletter for the

By Jason Griffith for PeeDeeWire

Yahoo Sports reports: As the top marketing and strategy officer for Lumen Technologies, Ryan Asdourian never tires of seeing his company’s name atop the Seattle Seahawks stadium, Lumen Field. How could he? The word LUMEN stretches in capital letters more than 300 feet across the stadium’s roof. At night, it glows across Elliott Bay like 100 lighthouses. The first thing many visitors see from their airplane windows is the giant LUMEN screaming up through the Seattle gloom.Subscribe to The Post Most newsletter for the