Yahoo Sports reports: On Tuesday, ESPN announced a groundbreaking move: merchandising deals with two of the top high-school basketball recruits in the country. The network is known as a juggernaut in sports broadcasting and media, but its latest expansion into sponsoring athletes is shaking up the industry and prompting one NFL analyst to call them out.
sports | sports | Yahoo Sports | June 17, 2026 5:25 PM
‘Absolutely Absurd’ — NFL Analyst Calls Out ESPN for Unprecedented Deals That Raise Major Conflict-of-Interest Concerns
On Tuesday, ESPN announced a groundbreaking move: merchandising deals with two of the top high-school basketball recruits in the country. The network is known as a juggernaut in sports broadcasting and media, but its latest expansion into sponsoring athletes is shaking up the industry and prompting one NFL analyst to call them out.
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